For education marketers · Institutes & study abroad agencies

Your ads bring the leads. We turn them into registrations.

Every intake you pay for hundreds of enquiries. Most never get a proper first call. StudyWay calls every lead, qualifies them, and hands your counsellors the students who are ready — plus a report on which campaigns brought real students.

Universities · Campuses · Study abroad agencies · Professional institutes · IT & vocational · IELTS centres · Nursing

Where your budget goes

Leads aren’t the finish line. Registrations are.

Cost per lead looks fine. Cost per registration doesn't.

Leads are cheap; registrations are where the budget disappears.

Leads go cold in days.

Students enquire with several institutes; the first to call usually gets the visit.

You can't tell good campaigns from bad.

Without call outcomes, every ad looks the same in the dashboard.

Make your intake budget count

Calculate your cost per registration

Example figures — change them

010
Your cost per enquiryLKR 1,000
Your cost per registration nowLKR 20,000
Your current conversion5%
Extra registrations per month6
Extra fee income per monthLKR 2,700,000
New cost per registrationLKR 14,285.71

Estimates based only on the numbers you enter. Your results depend on your courses, leads and counselling.

Easy for you

Three steps. Only one of them is yours.

1

Send us your enquiry list

An Excel sheet, a Facebook lead export, a fair sign-up list, StudyWay inquiries — whatever format you have. Tell us your courses or destinations and your next intake.

You · about 10 minutes
2

We make every first call

We call each student (and parent, where needed), ask the questions you agreed, retry the ones who didn't answer and note every question and concern.

StudyWay does this
3

You get a ready-to-call list

A clean sheet sorted by status — ready to talk, needs counselling, waiting for results, later intake, not interested — so your counsellors start with the best students.

StudyWay does this

Lead sources: StudyWay inquiries · Facebook & Instagram · Google Ads & website · WhatsApp · Education fairs & expos · Seminars & open days · Old enquiries · Results-day lists

Made for your kind of leads

Local courses or overseas study — we ask the right questions

A student enquiring about a local HND needs different questions from a student planning to study in Canada. Pick yours:

What we find out

Course & levelO/L / A/L results & streamCurrent qualificationsPreferred intakeWeekday / weekend / onlineBranch / locationBudget & payment planEducation loan interestWho decidesQuestions about fees & recognition

Example questions

  1. Q1Which course and level are you interested in?
  2. Q2What are your O/L or A/L results?
  3. Q3Which intake would you like to join?
  4. Q4Weekday, weekend or online classes?
  5. Q5Would a payment plan or loan help?
  6. Q6Shall we book a counselling visit for you?

What you get back

Sample
StudentCallCourse interestStatusNext step for your team
NethmiAnsweredBSc (Hons) IT · FebruaryReady to talkCounsellor to book a campus visit
KasunAnsweredFoundation → EngineeringWaiting for resultsCall on A/L results day
DiliniAnswered (parent)HND in BusinessNeeds fee detailsSend fees & payment plan
RuwanNo answer ×3—UnreachableSend WhatsApp message

Example only — questions, fields and statuses are agreed with you before calling starts.

Campaign quality report

Know which campaigns bring real students

Along with the student list, you get a summary by lead source, so you can move budget to what works.

Sample — example figures only
Lead sourceLeads calledReachedReady to talkTop question asked
Facebook lead form – Feb intake18013221Fees & payment plan
Google search ads605114Recognition of the degree
Education fair – BMICH90709Entry requirements
StudyWay inquiries40358Intake start date

Student status

Know exactly where every student stands

Ready to talk

Ready for your counsellor

Needs counselling

Comparing their options

Needs fee or cost details

Needs costs or funding information

Waiting for results or IELTS

Awaiting results before committing

Later intake

Planning a future intake

Parent decision pending

Parent or sponsor needs to join

Not interested

Registered elsewhere or not studying

No answer / invalid number

Retry or check the number

Why StudyWay

Callers who understand education

Education is all we do

StudyWay is built around courses, intakes and study abroad — we speak the student's language, not a sales script.

Fast first contact

We call while the enquiry is still fresh, before the student settles on another institute or agency.

Campaign feedback, not just call logs

You get a summary by lead source, including student readiness and the questions asked — so you can see which campaigns work.

Your questions, your criteria

Entry requirements, destinations, budgets and intakes — you decide what makes a student "ready".

Parents included

Many decisions are made at home. We note who decides and talk to parents when they answer.

A sheet your team can use today

No dashboards to learn — a clear list sorted by status and next step.

Works with your StudyWay promotion

Promote on StudyWay, and we call the inquiries it brings in — one partner from listing to first call.

Quick answers

Questions institutes and agencies ask

What do we need to do to get started?

Send your enquiry list in any format, tell us your courses or destinations and intake dates, and approve the questions. We handle the calling from there.

Do you work with study abroad agencies?

Yes. We follow up local course enquiries for universities, campuses and institutes, and overseas study enquiries for study abroad consultants and agencies.

Can you follow up leads from StudyWay, Facebook and Google?

Yes. Inquiries from StudyWay promotion pages, Facebook and Instagram lead forms, Google Ads, your website and WhatsApp can all be included.

Will students think they are talking to us?

We agree the introduction with you before calling starts — for example, calling on behalf of your institute or agency.

Do you talk to parents?

Yes. When a parent answers or is part of the decision, we note it and can ask parent-focused questions.

How many times do you try each student?

Retry attempts are agreed per campaign, including evening and weekend retries for students who don't answer during the day.

Is our lead list kept private?

Your list is used only to call students for your campaign and is not shared with other institutes or agencies.

How much does it cost?

Pricing depends on the number of leads, retry attempts, questions and reporting needed. Send us your list size and intake date for a quote.

Send us your list. We'll make the first call.

You've already paid to get the enquiry. Let StudyWay call every student while they're still interested — and give your counsellors the ones who are ready.

  • For education institutes and study abroad agencies
  • Any list format — Excel, Facebook export, fair sheets
  • Questions agreed with you before we call

Tell us about your leads

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